Commercial Analytics
Commercial Analytics generally refers to using your data (and any external data you might have) to run your business better. It is most frequently used by marketing, pricing and sales teams to understand consumers and markets. According to McKensey, organizations that use commercial analytics are 1.5 times more likely to achieve above average growth rates compared to businesses without these processes in place. Commercial Analytics provided by Wave-2 Analytics can help you define and optimize your KPIs (Key Performance Indicators), understand customer journeys to know what touchpoints and business actions drive them to take specific actions, as well as help you optimize your business operational budgets at very granular levels. Contact us for more information on Wave-2’s commercial analytics offering.

Data driven customer acquisition & retention
Every business’s survival depends on acquiring new customers and retaining existing ones. Wave-2 Analytics can help you along the way using data strategy, customer lifecycle analysis and predictive modeling to help you. We can leverage our advanced analytics tools to identify prospective customers from your target addressable market (TAM) that are likely to buy your product and work with you to strategically message them via the right channel to grow your customer base. For existing customers, we help you understand their current behavior, their product preferences, what makes them keep shopping and use these insights to help you drive repeat purchases and retention. We leverage predictive modeling to predict what actions customers are likely to take, so you can put strategies in place to promote the right actions and mitigate the undesired ones like customer churn.

Unified Marketing Measurement and Optimization
Many companies spend lots of money in marketing but have no clear way of measuring the holistic impact or identify which marketing channels/tactics truly drive customer conversion. Wave-2 analytics Unified Marketing Measurement (UMM) and Optimization leverages top down marketing mix modeling and bottoms up multi touch attribution to help you fully understand your marketing performance by channel and marketing tactics at the most granular level. We leverage prescriptive analytics to recommend optimal levels of marketing investment by channel and tactics to make sure you get the highest possible return on marketing investment.

Consumer & marketing research
Businesses that anticipate customer needs and serve them remain successful. This is what our team will help you achieve. By designing and executing relevant research studies, we help you understand your customers better, anticipate their needs and serve them well. These research studies are statistically designed experiments purposely to generate actionable insights for your business.

Automated reporting and insights
Automatically generate business insights using state of the art dashboarding tools and securely share relevant information to all your stakeholders to make data driven decisions. Our automated reporting and analytics solutions will eliminate manual data entries and report creation, as well as the toil of organizing multiple reports in multiple spreadsheets just to understand your business performance. You will save lots of time, and have the ability to access your report anywhere in a secured manner with actionable insights to keep moving your business forward.

Data Management
Keep up with the digital world by collecting, organizing, protecting and storing your organization's data so you can use it to inform your decision making. That is exactly what Wave-2 Analytics can help you accomplish. In today’s data driven world powered by technology, customers expect that businesses will know them, engage them with relevant messages, and create relevant experiences for them. These all require proper data management. However, in many organizations, business operations data as well as customer data is scattered around all departments and often operating in silos. Connect with Wave-2 Analytics to take advantage of your data and benefit from the data drive era.