Welcome to Wave-2 Analytics

Your New Generation Marketing Analytics Consulting Firm

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About Us

We are a group of statisticians, data scientists, computer programmers, marketing analysts and business strategists who are very passionate about helping businesses leverage machine learning algorithms combined with business data to design marketing programs which deliver best in class customer experience, exponential revenue growth and customer loyalty. Since inception, we have helped a considerable number of businesses double new customer acquisition, increase customer retention rate by 60%, and slashed marketing cost by half. Our team comprises highly trained marketers, data scientists, and software programmers who have worked extensively in some reputable companies in the United States as well as Ghana.

Our Vision

To become the center of excellence in helping businesses drive best in class customer experience and engagement using automated insights and machine learning.

Our Mission

With customer experience at the heart of our operations, we combine data, analytics, and machine learning with business strategy to drive customer engagement and customer loyalty


Services we offer.

Customer Data Management

Data on your customers and how they interact is the foundation of your business, regardless of which industry you operate in. In today’s data driven world powered by technology, customers expect that businesses will know them, engage them with relevant messages, and create relevant experiences for them. However, in many organizations, customer data is scattered around all departments and often operating in silos.

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Customer Data Management
Wave-2 Analytics Customer Data Management team helps to unify your customer data from all sources to create a 360 view of your customers. Equipped with this complete customer profile, our strategists will work with you to implement personalized marketing campaigns, deliver more relevant customer experiences, boosting revenue and customer loyalty.

Predictive Modeling

There is power in knowing what will happen before it happens, especially in business. Imagine what you will do if you know your most valuable customer is planning to stop transacting with you. You will probably try to stop that from happening. With predictive analytics we can help you deploy machine learning algorithms to analyze customer behavior and predict their next actions even before they take those actions.

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Predictive Modeling
Whether it is about new customer acquisition, existing customer engagement and retention or customer attrition prevention, Wave-2 Analytics Predictive models provide you the right machine learning models and tools to help you take the needed action to acquire customers, retain them and make them loyal to your business.

Marketing Budgeting Optimization

All businesses spend a significant portion of their revenue on marketing. Digitalisation has increased the number of marketing channels available for businesses to reach customers. In addition to traditional channels like Newspapers and Billboards, digital channels like Radio, TV, and Social Media are highly potent. Within Social Media alone, businesses can choose to market via Facebook, snapchat, Instagram, Pinterest, Twitter, YouTube and many more.

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Marketing Budgeting Optimization
The big question is ‘how should businesses allocate their limited marketing budgets among competing media channels to ensure the high Return on Marketing Investment? “. Our team of highly trained and experienced Data Scientists have developed robust and customizable media mix optimization frameworks to help you allocating your marketing budget efficiently.

Customer Research

Businesses that anticipate customer needs and serve them remain successful. This is what our team will help you achieve. By designing and executing relevant research studies, we help you understand your customers better, anticipate their needs and serve them well. These research studies are statistically designed experiments purposely to generate actionable insights for your business.

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Customer Research
By designing and executing relevant research studies, we help you understand your customers better, anticipate their needs and serve them well. These research studies are statistically designed experiments purposely to generate actionable insights for your business.


Nuko Juicy

"We started Nuko Juicy to process and market local Ghanaian drinks to the world. Last year, we partnered with Wave-2 Analytics to leverage data analytics and machine learning in our business decisions. Since then, we’ve grown from 10 distributors to 70 distributors and multiplied revenue by 37% with a limited marketing budget."

Get Started

90-days of Free Marketing Analytics Consulting

Get a dedicated data scientist to help you:

  • Review your current customer data management procedures and offer expert advice on best data management practices.
  • Conduct customer portfolio assessment like estimate your one-time buyer rate and estimate your customer retention rate and visualise the trend.
  • Conduct product portfolio assessment like analyse specific product or service performance.
  • Review performance of your current marketing campaigns by marketing channel.
  • Review your current reporting processes and offer expert advice on how to build dashboards for automated reporting.

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Get trained

Contact Wave-2 Analytics for training on: